SEO Tools Everyone Should Be Using

In the game of search engine optimization, there are winners and losers. The difference between them is their ratings. Planning your strategy is one of the factors; monitoring your success in the search engines is another thing. In 2018, the game has changed again.

Some employers choose to consult with digital marketing company for their SEO strategies. But if you’re prepping yourself to see how well your site is doing in the search engines, you can familiarize yourself with the best tools for SEO.

Mind you, some tools are paid and some are free. However, this tool is the best of the best and up-to-date, making it likely to be worth investing in.


Searchmetrics provides analysis for SEO, backlinks and social media. They have a set of data collected by the website, giving you insights and trends in backlinks, SEO visibility, and the like.

They also provide weekly rankings for the keyword, which is good for measuring website keywords you should rank for. Searchmetrics gives insight into search trends overall.

Google Webmaster Tools

Google Webmaster Tools is a free toolset that helps you understand what is happening on your website. It also explains the importance of Google search and helps you understand how Google sees your site.

One of its features allows you to browse an article does Google feel it. It allows you to improve your SEO game, especially if you do a bad campaign. The data you collect from these features can help you customize a web page for better results.


SEMRush is a free tool for keyword research. This site offers a lot of toolkits including SEO toolkit. One of the top features allows you to plug in different web pages to see how they rank for keywords, how page rank for a particular keyword, the volume of monthly searches a particular keyword, and the like.

In addition, it also allows you SEMRush proper keyword research, comparing the performance of your page for your competitors, analyze backlinks from other websites to yours, and play on the same occasion on-page SEO.

UpCity SEO report card

This tool allows you to analyze how your website ranks against your opponent. As the card the actual report, the SEO Report Card assessing your rankings, link building, analysis of on-site (how well you blend your keywords throughout your site), the accessibility of the site (the time your site loads and ease of accessibility for crawlers), trust metrics , and indexing this time (the number of pages of your site that have been indexed).

This tool is free, and all you have to provide some contact information such as name, email address, phone number, and website.


Seobility show you how good or bad your website SEO optimization is doing. They have a variety of features such as SEO check (check your web site and give tips for better SEO), check the keyword (shows you how your pages are optimized for the keywords), SEO compare (compare your page and one for keywords the same), and ranking check (check your page rankings for any keyword).

Seobility has automated crawling sites that checks your current website to follow all the backlinks, monitor your email, and detect errors in the content and structure of your website.

Manage your SEO campaign is much easier with the help of some of the best SEO tools on the internet. Paying for some better tools than blindly diving into optimization practices that do not work and do not understand how your business can benefit. You can always consult with digital marketing company to help you with this, along with your campaign.

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